In a recent article published in *La Tribune de Genève*, our Geneva-based estate agents shared their expertise on a key issue for any property owner looking to sell their home: the importance of a realistic valuation. We summarise the main points here.
When a property owner is considering selling their property, the first question that often arises is its value. However, determining a suitable asking price is not simply a matter of applying an average price per square metre.
A starting price that influences the entire sale
It can sometimes be tempting to set a high asking price to allow room for negotiation. In reality, this strategy can prove counterproductive.
Buyers today have access to numerous tools for comparing properties available on the market. A property listed at a higher price than comparable properties is likely to attract less interest and remain on the market for longer. This prolonged exposure can diminish its appeal and complicate negotiations.
Conversely, a property that is correctly priced from the outset attracts more qualified buyers and facilitates a sale on more favourable terms.
A valuation is based on several criteria
The value of a property depends, of course, on its floor area, but also on many other factors: its location, its general condition, the quality of any renovations carried out, its aspect, its view, its fixtures and fittings, and its surroundings.
Two properties located in the same town can therefore vary significantly in value.
A professional valuation is also based on an analysis of recent sales and a detailed understanding of the local market, going beyond the prices listed on property portals.
The limitations of online valuations
The online valuation tools we offer provide an initial indication, but they do not take into account certain key characteristics of a property.
The quality of a renovation, the amount of natural light, the potential for conversion, or even the attractiveness of a neighbourhood all require a human assessment and an on-site visit.
It is this combination of market data and on-the-ground expertise that enables a reliable valuation to be obtained.
A key step towards a successful sale
In a market where buyers are particularly well-informed, an accurate valuation is a real asset. It enables you to position your property effectively, attract the right buyers and secure the best possible terms of sale.
Before putting your property on the market, taking the time to assess it properly remains one of the best decisions you can make to ensure a successful sale.
Our team of estate agents will guide you through this process: Contact us
